Why Most Proposals Do Not Win Government Contracts

May 26, 2026
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Read the original Federalytics post on Substack.

There are three requirements the government must meet in order to award you a contract.

Most companies believe government contracting starts with finding an RFP and writing a proposal — but that’s exactly why they fail.

In fact, one of the most important things a company or small business can do before writing a proposal is meet with the government office before the solicitation is released. This allows them to develop a proper understanding of:

  • Whether they qualify for the contract at all

  • The federal government’s requirement and how their company can meet it

  • Whether they need to partner or team with another company if they cannot meet all requirements

Possibly the most important benefit is that these early discussions can influence whether the government:

  • sets the contract aside for a business like yours

  • uses a specific contract vehicle

  • or adjusts certain details of the requirement before the solicitation is released

In this video, I go in depth on the three requirements the government must have in place before awarding a contract, the roles of program managers and contracting officers, and why winning companies engage during the market research phase long before solicitations are released.

You will also learn how government requirements, funding, and acquisition strategy determine who actually wins federal contracts.


If you are looking for expertise that is AI-proof, lucrative, hard to master, and extremely rewarding, check out our Government Contract Professional Development Program below.


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We have a few seats left for our one-day LIVE workshop.

This event is for anyone interested in learning:

  • How companies really sell to the federal government

  • How to define a small business government contracting niche

  • How to build a pipeline of leads

  • How to build a system that consistently drives contracts and revenue

You can view the itinerary and registration details below.


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If you think you have what it takes, set up an enrollment interview with the GovClose advisory team.

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Author

Richard C. Howard

Lt Col (Ret), former DoD acquisitions officer, federal sales advisor, and founder of GovClose.

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